• Senior Certificate (Grade 12) or equivalent.
• A CV and RPL (Recognition of Prior Learning) application is required from prospective students over 23 years of age, who have no Senior Certificate, and must include work-related experience and a SAPS affidavit stating that they did not obtain a Senior Certificate. *

Admission criteria for prospective students who matriculated and exited the school system as of 2019:

• National Senior Certificate (NSC), National Certificate Vocational (NCV) or equivalent, including an achievement rating of at least 3 (40-49%) in English home language or 4 (50-59%) in English first additional language.
• The student must have met the minimum requirements for admission to a higher certificate programme at a higher education institute.
• A CV and RPL (Recognition of Prior Learning) application is required from prospective students over 23 years of age, who have no NSC, and must include work-related experience and a SAPS affidavit stating that they did not obtain a NSC. *

* No credit transfers for modules will apply for RPL. RPL will only apply for access to programmes
Diploma Admission Requirements
Admission criteria for prospective students who matriculated prior to and including 2019:

• Senior Certificate (Grade 12) or equivalent.
• A CV and RPL (Recognition of Prior Learning) application is required from prospective students over 23 years of age, who have no Senior Certificate, and must include work-related experience and a SAPS affidavit stating that they did not obtain a Senior Certificate. *

Admission criteria for prospective students who matriculated and exited the school system as of 2019:

• National Senior Certificate (NSC), National Certificate Vocational (NCV) or equivalent, including an achievement rating of at least 3 (40-49%) in English home language or 4 (50-59%) in English first additional language.
• The student must have met the minimum requirements for admission to a higher certificate programme at a higher education institute.
• A CV and RPL (Recognition of Prior Learning) application is required from prospective students over 23 years of age, who have no NSC, and must include work-related experience and a SAPS affidavit stating that they did not obtain a NSC. *

* No credit transfers for modules will apply for RPL. RPL will only apply for access to programmes
Degree Admission Criteria

Admission criteria for Bachelor of Business Administration (BBA) in Marketing Management

Admission criteria for prospective students who matriculated prior to and including 2019:

• Senior Certificate (Grade 12) with university exemption, plus a mark of at least 40% on higher grade or 50% on standard grade in Mathematics.
• An NQF level 5 certificate with an overall pass rate of 60% or above.
• A CV and RPL (Recognition of Prior Learning) application is required from prospective students over 23 years of age, who have no Senior Certificate, but have written and passed at least four higher grade or four standard grade subjects at matric Level. The CV must include work-related experience and a SAPS affidavit stating that they did not obtain a Senior Certificate. A certified copy of subjects passed must be included. *
• Students over the ages of 45 may apply as mature age applicants.

Admission criteria for prospective students who  matriculated and exited the school system as of 2019:

• National Senior Certificate (NSC) or National Certificate Vocational (NCV) with an achievement rating of at least 3 (40-49%) in English home language or 4 (50-59%) in English first additional language, plus an achievement rating of at least 3 (40-49%) in Mathematics or 5 (60-69%) in Mathematical Literacy.
• An NQF level 5 certificate with an overall pass rate of 60% or above.
• The student must have met the minimum requirements for admission to a degree programme at a higher education institute.
• A CV and RPL (Recognition of Prior Learning) application is required from prospective students over 23 years of age, who have no NSC, but have written and passed at least 4 NSC subjects at a Matric level with a pass of 40%. The CV must include work-related experience and a SAPS affidavit stating that they did not obtain a NSC. A certified copy of subjects passed must be included.
• Students over the ages of 45 may apply as mature age applicants.

* No credit transfers for modules will apply for RPL. RPL will only apply for access to programmes
Articulation from the Diploma in Marketing Management to the BBA in Marketing Management.

• Graduates must have successfully completed all modules of the Diploma in Marketing Management.
• Applications must be submitted within a five-year period after attaining the Diploma in Marketing Management qualification.
• Please refer to the prospectus for articulation modules.

Admission criteria for Bachelor of Commerce (BCom) in Marketing and Management Science

Admission criteria for prospective students who matriculated prior to and including 2007:

• Senior Certificate (Grade 12) with university exemption, plus a mark of at least 40% on higher grade or 50% on standard grade in Mathematics.
• An NQF level 5 certificate with an overall pass rate of 60% or above.
• A CV and RPL (Recognition of Prior Learning) application is required from prospective students over 23 years of age, who have no Senior Certificate, but have written and passed at least four higher grade or four standard grade subjects at matric Level. The CV must include work-related experience and a SAPS affidavit stating that they did not obtain a Senior Certificate. A certified copy of subjects passed must be included. *
• Students over the ages of 45 may apply as mature age applicants.

Admission criteria for prospective students who matriculated and exited the school system as of 2019:

• National Senior Certificate (NSC) or National Certificate Vocational (NCV) with an achievement rating of at least 3 (40-49%) in English home language or 4 (50-59%) in English first additional language, plus an achievement rating of at least 3 (40-49%) in Mathematics or 5 (60-69%) in Mathematical Literacy.
• An NQF level 5 certificate with an overall pass rate of 60% or above.
• The student must have met the minimum requirements for admission to a degree programme at a higher education institute.
• A CV and RPL (Recognition of Prior Learning) application is required from prospective students over 23 years of age, who have no NSC, but have written and passed at least 4 NSC subjects at a Matric level with a pass of 40%. The CV must include work-related experience and a SAPS affidavit stating that they did not obtain a NSC. A certified copy of subjects passed must be included.
• Students over the ages of 45 may apply as mature age applicants.

* No credit transfers for modules will apply for RPL. RPL will only apply for access to programmes
Articulation from the Diploma in Marketing Management offered by IMM Graduate School to the BCom in Marketing and Management Science.

• Graduates must have successfully completed all modules of the Diploma in Marketing Management.
• Applications must be submitted within a five-year period after attaining the Diploma in Marketing Management qualification.
• Please refer to the Prospectus for articulation modules.

Articulation from the Diploma in Marketing (programme offered by the IMM Graduate School pre-2011) to the BCom in Marketing and Management Science.

• Graduates must have successfully completed all modules of the Diploma in Marketing.
• Applications must be submitted within a five-year period after attaining the Diploma in Marketing Management qualification.
• Please refer to the Prospectus for articulation modules.

Postgraduate Admission Criteria

Admission criteria for the Postgraduate Diploma in Marketing Managment

• An appropriate and recognised three-year qualification on NQF level 7.
• A minimum of three years appropriate marketing or marketing-related experience. An access module, Marketing 1 may be required if the work experience is less than 3 years.
• A CV and a motivational letter are required.

Applicants are required to complete the Postgraduate Application form for admission for the Postgraduate Diploma in Marketing Management, which together with certified copies of educational certificates, identity or passport documents, a letter of motivation and a CV, should be returned by registered post to:
Postgraduate Student Support Administrator
IMM Graduate School
P O Box 91820
Auckland Park
2006
A non-refundable deposit (see fee structure) must accompany the application form. Applicants may be required to attend a selection interview at the discretion of the IMM Graduate School.
* No credit transfers for modules will apply for RPL. RPL will only apply for access to programmes

Admission criteria for Bachelor of Philospohy Honours (BPhil) in Marketing Management

• A suitable Bachelor’s Degree on NQF 7 with Marketing 3 as a major module.
• Any other equivalent qualification.
• A CV and a motivational letter are required.

Applicants are required to complete the Postgraduate Application form for admission for the BPhil Honours in Marketing Management, which together with certified copies of educational certificates, identity/passport documents, a letter of motivation and a CV, should be returned by registered post to:
Postgraduate Student Support Administrator
IMM Graduate School
P O Box 91820
Auckland Park
2006
A non-refundable deposit (see fee structure) must accompany the application form. Applicants may be required to attend a selection interview at the discretion of the IMM Graduate School.
Articulation from the Postgraduate Diploma in Marketing Management to the BPhil Honours in Marketing Management, offered by the IMM Graduate School.

• Graduates must have successfully completed all modules of the Postgraduate Diploma in Marketing Management.
• Articulation must be submitted within a five-year period after attaining the Postgraduate Diploma in Marketing Management qualification. Please refer to the prospectus for the articulation criteria.

Admission criteria for Masters of Philosophy (MPhil) in Marketing

A student who is in possession of the following may apply for admission:

• BCom Honours with Marketing and Research Methodology on the NQF Level 8 (HEQSF aligned); or
• BPhil Honours with Marketing and Research Methodology on the NQF Level 8 (HEQSF aligned); or
• BA Honours in Marketing Communications with Marketing and Marketing Communications as majors on the NQF Level 8 (HEQSF aligned).
• Any other equivalent qualifications.
• An overall average of 60% must have been achieved on the NQF level 8 qualification.
• A CV and motivational letter are required.
• In addition, students may be required to submit a provisional research proposal to the IMM Graduate School Research Committee.
• The Dean also has the right to prescribe any additional modules on honours level to ensure that the candidate complies with all requirements.

* No credit transfers for modules will apply for RPL. RPL will only apply for access to programmes