The AAA School of Advertising was established 30 years ago by the Association of Advertising Agencies (AAA) to train young talent into the advertising industry and has been known as the official higher education institution for the South African Advertising Industry ever since.
AAA School of Advertising Courses
- Degree:
- BA Marketing Communication(full time)
- BA Marketing Communication(part time)
- BA Creative Brand Communication
- Diploma:
- Marketing Communication
- Visual Communication
- Higher Certificate
- Higher Certificate Marketing Communication
- Higher Certificate Visual Communication
AAA School of Advertising Admission
Admission Requirements:
Applicants are required to have the appropriate combination of recognized NSC (National Senior Certificate) subjects, as well as certain levels of achievement in matric in these subjects, and the required APS points, as illustrated in the table below.
Degrees, Diplomas and Higher Certificates
*Specific admission requirements by Qualifications
| Qualification | NQF | Duration | Minimum Requirements |
| BA in Marketing Communication (full-time) | 7 | 3 years | NSC with Degree endorsement. APS: 24 if Maths was passed OR 25 if Maths Literacy was passed. 50% for English/Language of Instruction. 40% for Maths/Maths Literacy. |
| BA in Marketing Communication (part-time) | 7 | 4 years | NSC with Degree endorsement. APS: 24 if Maths was passed OR 25 if Maths Literacy was passed. 50% for English/Language of Instruction |
| BA in Creative Brand Communication | 7 | 3 years | NSC with Degree endorsement. APS: 24 if Maths was passed OR 25 if Maths Literacy was passed. 50% for English/Language of Instruction. 40% for Maths/Maths Literacy. |
| Diploma in Marketing Communication | 6 | 3 years | NSC with Diploma endorsement. APS: 20. 50% for English/Language of Instruction. Passed Maths/Maths Literacy. |
| Diploma in Visual Communication | 6 | 3 years | NSC with Diploma endorsement. APS: 20 AND a pass in Maths/Maths Literacy. |
| Diploma in Marketing Communication | 6 | 3 years | NSC with Diploma endorsement. APS: 20. 50% for English/Language of Instruction. Passed Maths/Maths Literacy. |
| Diploma in Visual Communication | 6 | 3 years | NSC with Diploma endorsement. APS: 20 AND a pass in Maths/Maths Literacy. |
| Higher Certificate in Marketing Communication | 5 | 1 years | NSC with Diploma endorsement. APS: 20. 50% for English/Language of Instruction. Passed Maths/Maths Literacy. |
| Higher Certificate in Visual Communication | 5 | 1 years | NSC with Diploma endorsement. APS: 20. 50% for English/Language of Instruction. Passed Maths/Maths Literacy. |
*Mature Age Exemption: Candidates who have attempted matric/Grade 12, reached the age of 23 before or during the first year of Registration may be considered for admission. Work experience may also be considered for RPL (Recognition of Prior Learning).
Recognition of Prior Learning, Exemptions, Applications for Credits:
For the BA in Marketing Communication, a maximum of three modules in year one, and three in year two, will be exempted, based on similar modules passed at the requisite NQF level at a university/higher education institution.
With regard to BA in Creative Brand Communication, applicants can apply for exemption of Visual Studies, based on a similar NQF level module passed at a university/higher education institution.
2021 Fees:
| Qualification | Duration | 2021 Course Fees |
| BA in Marketing Communication (full-time) | 3 years | R89,990.00 For existing and new students. |
| BA in Marketing Communication (part-time) | 4 years | R64 990.00 for existing students. R74 990.00 for new students. |
| BA in Creative Brand Communication | 3 years | R89,990.00 For existing and new students. |
| Diploma in Marketing Communication | 3 years | R69 990.00 for existing students. R79 990.00 for new students. |
| Diploma in Visual Communication | 3 years | R69 990.00 for existing students. R79 990.00 for new students. |
| Higher Certificate in Marketing Communication | 1 years | R69 990.00 for existing students. R79 990.00 for new students. |
| Higher Certificate in Visual Communication | 1 years | R49 500.00 for new students. |
*Mature Age Exemption: Candidates who have attempted matric/Grade 12, reached the age of 23 before or during the first year of Registration may be considered for admission. Work experience may also be considered for RPL (Recognition of Prior Learning)
- R500 Application fee and R9000 deposit is required.
Officially tuition fees are due and payable on 31 January each year. Fees can, however be paid as follows:
- In full by 28th February 2021 (7,5% Discount for upfront payment.)
- In two equal instalments as follows:
– First instalment 50% by 31st January
– Second instalment 50% by 31st May
– No interest is charged.
Note:
- Non-South African residents must pay the full tuition fee by 31 January 2021.
- On written acceptance of the student to study at the AAA, a non-refundable payment of R9000.00 is required to secure admission. This amount must be paid and it will be credited against your tuition fees, should you become a registered student.
- Each year the AAA School Board will decide on any escalation of fees.
- Non-payment of the tuition fees can result in deregistration as per our Enrollment Agreement and may prevent you from access into the campus and attend lecturers.
- Fees are not refunded in the case of cancellation of studies during the academic year
Student loans and funding
AAA School of Advertising partnered with Student Hero and various educational funding providers to help you learn about, apply or pre-qualify for the different options to fund tertiary education from a single platform and at zero cost to you. Click here to go through to the Student Hero platform and follow all the necessary steps.
Bursary applications
Occasionally, bursaries are awarded to the AAA by the Industry. All applications are submitted directly to the bursary awarding Institution.