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Details of IMM Graduate School of Marketing Application

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Details of IMM Graduate School of Marketing Application

Marketing is fundamental to the success of any business, whether big or small, and the IMM Graduate School plays a major role in promoting the importance of marketing not only as a career, but also as a way to orientate a business.


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The IMM Graduate School strives to be the distance-learning provider of choice and the Centre of Excellence for marketing and marketing-related disciplines in southern Africa. In our endeavours to become the touch point for marketing knowledge and information, the IMM Graduate School will continue to provide all stakeholders with superior and professional customer service and subject matter of the highest academic integrity.

Admission requirements for prospective students who matriculated or exited the school system from 2025

All teach-out programmes will be finally phased out at the end of the 2025 academic year.

Admission Criteria

Certificate Programmes

  • National Senior Certificate (NSC) or equivalent.
  • The student must have met the minimum requirements for admission to a higher certificate programme at a higher education institution.
  • A CV and RPL (Recognition of Prior Learning) application is required from prospective students over 23 years of age, who have no NSC, and must include work-related experience and a SAPS affidavit stating that they did not obtain a NSC.
  • Please refer to the Calendar of Events for the RPL closing dates

Diploma Programmes

  • National Senior Certificate (NSC) or equivalent, including an achievement rating of at least 3 (40-49%) in English home language or 4 (50-59%) in English first additional language.
  • The student must have met the minimum requirements for admission to a diploma programme at a higher education institution.
  • A CV and RPL (Recognition of Prior Learning) application is required from prospective students over 23 years of age, who have no NSC, and must include work-related experience and a SAPS affidavit stating that they did not obtain a NSC.
  • Please refer to the Calendar of Events for the RPL closing dates

Degree Programmes

  • National Senior Certificate (NSC) with an achievement rating of 4 (50 – 59%) in at least four recognised 20-credit subjects, including an achievement rating of at least 3 (40 – 49%) in English home language or 4 (50 – 59%) in English first additional language, plus an achievement rating of at least 3 (40 – 49%) in Mathematics or 5 (60 – 69%) in Mathematical Literacy.
  • The student must have met the minimum requirements for admission to a degree programme at a higher education institution.
  • A CV and RPL (Recognition of Prior Learning) application is required from prospective students over 23 years of age, who have no NSC, but have written and passed at least 4 NSC subjects at Matric level with a pass of 40%. A certified copy of subjects passed is required. The CV must include work-related experience and a SAPS affidavit must be included stating that they did not obtain an NSC.
  • Please refer to the Calendar of Events for the RPL closing dates
  • Students over the age of 45 may apply as mature age applicants

Postgraduate Diploma in Marketing Management

  • An appropriate and recognised three-year undergraduate qualification on NQF level 7.
  • A minimum of three years appropriate marketing or marketing related experience.
  • A CV and motivational letter is required.

Applicants are required to complete the Postgraduate Application for Admission form for the Postgraduate Diploma in Marketing Management, which, together with certified copies of educational certificates, identity/passport documents, a letter of motivation and a CV, should be returned by registered post to:
The Dean: Postgraduate Studies
IMM GSM
P O Box 91820
Auckland Park
2006
A non-refundable deposit (see fee structure) must accompany the application form.
Applicants may be required to attend a selection interview at the discretion of the IMM GSM.

Bachelor of Philosophy (B Phil) Honours in Marketing Management
  • A suitable Bachelors Degree on NQF level 7 with Marketing Management 3 as a major subject.
  • A CV and motivational letter are required.
  • Any other equivalent qualification.

Applicants are required to complete the Postgraduate Application for Admission form for the B Phil Honours in Marketing Management, which, together with certified copies of educational certificates, identity/passport documents, a letter of motivation and a CV, should be returned by registered post to:
The Dean: Post Graduate Studies
IMM GSM
P O Box 91820
Auckland Park
2006
A non-refundable deposit (see fee structure) must accompany the application form.
Applicants may be required to attend a selection interview at the discretion of the IMM GSM
Applicants may be required to write and pass access modules before continuing with the BPhil Honours in Marketing Management

Admission Criteria with special reference to the National Senior Certificate (NSC)

For prospective students who have exited the school system as from 2018
Please note:

  • The minimum statutory requirements to obtain the National Senior Certificate is an achievement rating of 40% in three subjects, one of which is an official language at home language level, and 30% in three subjects.
  • For all IMM GSM programmes, a National Senior Certificate or equivalent is required, including an achievement rating of at least 3 (40 – 49%) in English home language or 4 (50 – 59%) in English first additional language.
  • The minimum statutory requirement to achieve a matric exemption is a National Senior Certificate with an achievement rating of 4 (50 – 59%) in at least four recognised 20-credit subjects. The following are recognised 20-credit National Senior Certificate subjects:
    • Accounting
    • Agricultural Science
    • Business Studies
    • Consumer Science
    • Dramatic Arts
    • Economics
    • Engineering
    • Geography
    • Graphics and Design
    • History
    • Visual Arts
    • Information Technology
    • Languages (Two additional languages over and above official languages)
    • Life Sciences
    • Mathematics
    • Mathematical Literacy
    • Music
    • Physical Science
    • Religious Studies

Admission criteria for non-South African applicants

Click here to view the entrance requirements for prospective students who have qualified with a school leaving certificate which has not been issued by an approved authority in South Africa, such as UMALUSI.


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Admission requirements for prospective students who have matriculated up to and including 2025

All teach-out programmes will be finally phased out at the end of the 2025 academic year.

Admission Criteria

Certificate Programmes

  • Senior Certificate (Grade 12) or equivalent
  • A CV and RPL (Recognition of Prior Learning) application is required from prospective students over 23 years of age, who have no Senior Certificate, and must include work-related experience and a SAPS affidavit stating that they did not obtain a Senior Certificate.
  • Please refer to the Calendar of Events for the RPL closing dates

Diploma Programmes

  • Senior Certificate (Grade 12) or equivalent
  • A CV and RPL (Recognition of Prior Learning) application is required from prospective students over 23 years of age, who have no Senior Certificate, and must include work-related experience and a SAPS affidavit stating that they did not obtain a Senior Certificate
  • Please refer to the Calendar of Events for the RPL closing dates

Degree Programmes

  • Senior Certificate (Grade 12) with university exemption, plus a mark of at least 40% on higher grade or 50% on standard grade in Mathematics.
  • A CV and RPL (Recognition of Prior Learning) application is required from prospective students over 23 years of age, who have no Senior Certificate, but have written and passed at least 4 HG or 4 SG subjects at Matric level. The CV must include work-related experience. SAPS affidavit stating that they did not obtain a Senior Certificate must be included.
  • Please refer to the Calendar of Events for the RPL closing dates
  • Students over the ages of 45 may apply as mature age applicants

Postgraduate Diploma in Marketing Management

  • An appropriate and recognised three-year undergraduate qualification at new NQF level 7.
  • A minimum of three years’ appropriate marketing or marketing related experience.
  • A CV and motivational letter is required.

Applicants are required to complete the Postgraduate Application for Admission form for the Postgraduate Diploma in Marketing Management, which, together with certified copies of educational certificates, identity/passport documents, a letter of motivation and a CV, should be returned by registered post to:
The Registration Office:
Postgraduate Programmes
IMM GSM
P O Box 91820
Auckland Park
2006
A non-refundable deposit (see fee structure) must accompany the application form.
Applicants may be required to attend a selection interview at the discretion of the IMM GSM.

Bachelor of Philosophy (B Phil) Honours in Marketing Management
  • A suitable Bachelors Degree with Marketing Management 3 as a major subject.
  • A CV and motivational letter are required.
  • Any other equivalent qualification.

Applicants are required to complete the Postgraduate Application for Admission form for the B Phil Honours in Marketing Management, which, together with certified copies of educational certificates, identity/passport documents, a letter of motivation and a CV, should be returned by registered post to:
The Registration Office:
Postgraduate Programmes
IMM GSM
P O Box 91820
Auckland Park
2006
A non-refundable deposit (see fee structure) must accompany the application form.
Applicants may be required to attend a selection interview at the discretion of the IMM GSM.

Admission criteria for non-South African applicants

Click here to view the entrance requirements for prospective students who have qualified with a school leaving certificate which has not been issued by an approved authority in South Africa, such as UMALUSI.


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