University Of Cape Town Digital Marketing

University Of Cape Town Digital Marketing, Maintaining a healthy brand image in the digital marketing, online marketing or internet marketing space is not a nicety – it’s a necessity. This digital marketing course from UCT will teach you how to reach the right audience by mastering internet marketing skills related to targeting, personalisation, and crafting a cross-platform brand narrative.
If you or your brand are looking for the ultimate online marketing advantage you’ll need a holistic digital strategy that aligns internet marketing priorities with bottom line business goals. Win the war for attention and be recognised as an online marketing expert in your field with this strong value-add to your CV.

Course curriculum

This digital marketing course is designed to help you have a positive impact in the marketing department, with up-to-date industry skills. Each week you’ll tackle a new module, giving you maximum flexibility to work in your own free time.

Orientation Module Welcome to your Online Campus
Module 1 Introduction to Digital Marketing
Module 2 Website design and development
Module 3 Web analytics
Module 4 Search Engine Optimisation (SEO)
Module 5 Online copywriting
Module 6 Online advertising and PPC
Module 7 Social media and web PR
Module 8 Email marketing
Module 9 Mobile marketing
Module 10 Digital marketing strategy

What will set you apart

This online marketing course will give you the opportunity to learn digital marketing by giving you the opportunity to:

Master internet marketing campaigns and customer engagement through the development of your own digital marketing strategy

Have a direct impact on successful brand awareness, website marketing, brand advocacy and product conversion rates

Develop an effective online marketing plan to integrate seamlessly with your multichannel knowledge – from web design to email marketing, social media, analytics and PR